AI assistants for UK businesses

Your front desk never closes.

An AI assistant on your website that answers customers from your own information, in their language, at any hour, and sends your team the enquiries that are ready to act on. We set it up and look after it for you.

Plans roll monthly, with no long contract. Nothing for your team to install.

Example · AssistantExample chat
24/7Answers day and night, weekends included
12Languages for the chat window and forms; replies in many more
1 lineof code to add to your website. We do the rest
£79a month to start. Plans roll monthly, no long contract

The problem

Enquiries don't keep office hours.

Customers research in the evening, at weekends and from other time zones. When nobody answers, they ask whoever replies first.

23:47Website enquiry

They ask after you've gone home

Most people do their research in the evening, when there's no one there to reply.

"Hi, do you have anything available next week?"

02:13Website enquiry

They ask the same things

Prices, availability, what's included, how to book. Your team answers them again and again.

"How much does it cost, and is anything else included?"

06:58Website enquiry

They don't wait

A slow or English-only answer can send a customer to whoever answered first.

"¿Alguien puede ayudarme hoy?"

What we do

Start simple. Add more when you need it.

Three ways we can help, from a chatbot on your current website to a back office that runs itself. Start with what fits today, and add more as you grow.

Assistant

An AI assistant on your existing website. It answers customers from your own information, in their language, and sends you the enquiries that are ready to act on.

From £79 a month, + £249 setup

Website + assistant

A new hand-built website with the assistant built in. Fast, mobile-friendly, hosted and looked after for you.

From £1,950 + £99 a month, hosting and care

Automation and AI

Follow-ups, booking and invoice reminders, paperwork reading and private staff assistants, built around how your business works.

From £750 quoted after a free call

Founding client offer: our first 10 clients get half-price setup. See full pricing →

How it works

From first call to live in three stops.

Book a free call

Tell us about your business and what is costing you time. We say honestly what fits, give you a fixed quote, and ask for the information your assistant will need.

30 minutes, freeFixed quotePrice lists and FAQs

We build and test your assistant

Your colours, your name, the questions you need answered before you can quote, and safe limits on topics it shouldn't advise on. We test it with real customer questions before it goes live.

Your brandingYour enquiry questionsGuardrails

Go live

For an assistant, paste one line of code, or send it to whoever looks after your website. For websites and automations, we launch it for you. It works on most websites and builders.

<script src="…/widget.js" data-business="your-business"></script>

Why Assist Street

You could build a chatbot yourself. Here's the difference.

Typical DIY chatbot
Assist Street
Setup and updates
Your staff build it and keep it current
We do it, including updates when your prices or details change
Enquiry details
Usually a name and email
The questions you need answered to quote, plus email or WhatsApp
Customer's language
Replies may be multilingual; buttons and forms often English only
Replies, buttons and forms in their language, including right-to-left
What your team gets
A transcript to read
An English summary, the language, and a "ready to act" flag
Your time
Hours to set up and maintain
None. Send us your information, and we handle the rest

Questions

Good questions to ask.

Will it make things up?

It's instructed to answer only from the information you provide. When something isn't covered, it says so and offers to pass the question to your team. You can read every conversation in your dashboard.

What does my team need to do?

Send us your information and add one line of code to your website, or ask whoever manages it to. We do the setup, testing and updates.

Which languages does it speak?

It replies in the language the customer writes in. The chat window and enquiry form are translated into 12 languages, including Arabic (right to left), Chinese, Spanish, Turkish, Japanese and Russian.

Will it work with my website?

It works on most websites and site builders that let you add a line of code. If yours doesn't, we'll find a way together.

What about data protection?

We handle customer data under UK data protection law. The chat shows customers a notice that your team may read the conversation, and we delete a customer's data on request. See our privacy policy for details.

How does pricing work?

A one-off setup fee and a monthly plan. Plans roll monthly, with no long contract: you can cancel with 30 days' notice. We give you a fixed quote before any work starts, and our first 10 clients get half-price setup. See the pricing page for details.

Can I see it working first?

Yes. The demos on this site show each service working, and on a free call we will talk through how it would work for your business. We build and test your assistant on your own information before it goes live.

Can it answer on WhatsApp?

Not yet. It's in development. Customers can already leave a WhatsApp number instead of an email in the enquiry form.

Who's behind it

Built and looked after by real people.

Assist Street is a UK company based in London, built by people with a background in software engineering and artificial intelligence.

We build every assistant ourselves and look after it once it's live, so you deal directly with the people who built it, not a support queue.

The Assist Street team Assist Street Ltd, London

Book a free call

Let your website answer tonight.

Tell Lumi, our assistant, about your business and leave your details, or email us. We'll get back to you within one working day to arrange a free 30-minute call.

Email instead

Or email hello@assiststreet.co.uk